About Chief Eyewear

Chief Eyewear is an Australian owned company made up of three creative, innovative, entrepreneurs who believe in thinking differently. We believe that fashion and style doesn't have to come with the hefty price tag.

The 5 fundamental pillars in which we design our sunnies on are:
- Comfort
- Quality
- Style
- Versatility
- Affordability

Chief Eyewear are beautifully designed; all our lenses are polarised and have maximum UV 400 protection. We use the highest quality materials and have vigorously tested our sunglasses to ensure their durability.

We have two distinct ranges, our 'Eco Range' (frames made out of bamboo, ebony, bubinga and other types of sustainable wood) and our 'City Collection'.

Take a look at our classy eyewear range.

Where you can find us

The Rivermouth General Store
101 Sunpatch Parade
Tomakin NSW 2537

The Rivermouth General Store Logo

Fresh Tracks Margaret River
1 Resort Place
Gnarabup WA 6285

Fresh Tracks Margaret River Logo