About Chief Eyewear

Chief Eyewear is an Australian owned company made up of three creative, innovative, entrepreneurs who believe in thinking differently. We believe that fashion and style doesn't have to come with the hefty price tag.

The 5 fundamental pillars in which we design our sunnies on are:
- Comfort
- Quality
- Style
- Versatility
- Affordability

Chief Eyewear are beautifully designed; all our lenses are polarised and have maximum UV 400 protection. We use the highest quality materials and have vigorously tested our sunglasses to ensure their durability.

We have two distinct ranges, our 'Eco Range' (frames made out of bamboo, ebony, bubinga and other types of sustainable wood) and our 'City Collection'.

We also donate $5 from every pair of sunglasses sold online to the 'Seabird Rescue' foundation. You can read more about this charity below.

Take a look at our classy eyewear range.

Where you can find us

Market Fair
2/794 Burwood Highway
Ferntree Gully VIC 3156

Market Fair

Happy Days
155 Ocean Beach Road
Sorrento VIC 3943

The Rivermouth General Store
101 Sunpatch Parade
Tomakin NSW 2537

The Rivermouth General Store Logo

Fresh Tracks Margaret River
1 Resort Place
Gnarabup WA 6285

Fresh Tracks Margaret River Logo


Giving Back

From every pair of sunglasses sold online, Chief will be donating $5 to 'Seabird Rescue' Read on to learn more about this great charity.

Seabird Rescue Foundation

Their admirable work involves rescuing and protecting shorebirds, marine turtles and raising awareness about the human impact on the environment. One of their primary goals is also reducing the impacts of marine plastic debris. They are known for their work rescuing the Australian pelican, but over the years their expertise has expanded to all manner of seabirds, sea turtles and marine mammals.

Seabird Rescue Logo